What in the wide, wide world of pop?

The board of directors of the EMP Museum announced Wednesday that the museum has changed its name to the Museum of Pop Culture -- or "MoPOP." The change has been made to reflect the museum's ever-broadening focus on pop culture as a whole.

"This new naming captures the evolution of the wide set of experiences the museum has come to offer,” founder Paul G. Allen said in the press announcement. “It has become a landmark destination and a valuable learning resource for visitors of all ages and engages passionate fans of pop culture from all over the world.” 

Allen founded the museum as the Experience Music Project in 2000 as a place preserving artifacts from Seattle's musical history, such as handwritten lyrics and instruments belonging to Nirvana and Jimi Hendrix.

But the facility's scope soon moved beyond music. Allen and sister Jody Allen opened a permanent exhibit featuring artifacts from science fiction history in 2004, extending the facility's name to the onerously long "Experience Music Project and Science Fiction Museum and Hall of Fame" (Try saying that three times fast). Not surprisingly, that name was shortened to EMP Museum.

Since 2004, the museum has broadened its scope even further, adding permanent exhibits for works of horror and fantasy. More recently, the museum has added exhibits covering wearable art, independent video games and the Seattle Seahawks. So, yeah: It probably makes sense for the name to take another step away from the museum's musical roots.

The museum has already swapped in the new name on its website and social media accounts, but EMP officially becomes MoPOP this Saturday, Nov. 19. MoPOP will open its doors free to the public for an all-day party celebrating the name change with free tours, concerts, dance performances, video game competitions and more.